'British Style is not 100% British. In fact, there’s no such thing as ‘100% British’. Or 100% Dutch, French, American, Asian or European. Whatever your opinion, at some point in your ancestry someone moved in and unsettled the neighbours. Because none of us are the product of staying put. And we’re no different.- JIGSAW



'Jigsaw believe in Style & Truth; that everyone should embrace their own style, not slavishly follow the fashion world. Our clothes are made to be lived in, not modelled. So for our Spring Summer 16 campaign, we decided against a prescriptive fashion shoot. Instead, we gave our photographer and models the freedom to jump in a vintage Mercedes and document their journey across LA.' - JIGSAW